3 min
F1 thrill and Soho House luxury combined? More likely than you'd think. This year, F1 keeps fanning the flames of its glory, with House 44 being the latest gem on its sleeve. An ultra-luxe F1 pop-up from December 5th to 7th, inside the F1 Paddock Club, a special hospitality suite at key races, created in partnership with F1 royalty, Lewis Hamilton!
Bound to be the IT spot for after-race celebration, this luxury suite dressed in signature Soho House style is just what the highlight event of the year needed to up the ante. Blending high-speed thrills with Hamilton-curated vibes, DJ sets, art, and pit lane walks, it's Abu Dhabi's turn with the most exclusive global club.
A Soho House member for over 10 years, Hamilton has his own creative vision sprinkled into the House 44 pop-ups. Drawing from his personal aesthetic as well as his connection to the Houses, the suite will serve up a special cocktail made with Hamilton’s non-alcoholic blue agave spirit Almave and exclusive DJ lineups and feature curated photography, items from both new and archive Plus 44 collections, and racing memorabilia. If you're lucky, you might catch the F1 poster boy in the flesh!
Perched above the pit lanes, the suite delivers unbeatable views of the starting grid, the high-stakes pit-stop action, and the final straight—an ideal setting to experience race weekends.
The House 44 name takes inspiration from Hamilton’s iconic racing number, now synonymous with the driver and his unmatched career.
Its debut was at the unforgettable Miami Grand Prix, and now, House 44 is making its way around six international race locations, with its final destination at the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025.
When: December 5th to 7th
Where: Yas Marina Circuit, the Paddock Club
2 min
